“Did these bands suck? Was there something that Pitchfork had missed? Although Broken Social Scene, Arcade Fire, Sufjan Stevens, M.I.A., and Animal Collective all produced sophisticated, intelligent music, it’s also true that they focused their sophistication and intelligence on those areas where the stakes were lowest. Instead of striking out in pursuit of new musical forms, they tweaked or remixed the sounds of earlier music, secure in the knowledge that pedantic blog writers would magnify these changes and make them seem daring. Instead of producing music that challenged and responded to that of other bands, they complimented one another in interviews, each group “doing its own thing” and appreciating the efforts of others. So long as they practiced effective management of the hype cycle, they were given a free pass by their listeners to lionize childhood, imitate their predecessors, and respond to the Iraq war with dancing. The general mood was a mostly benign form of cultural decadence. It would be nice to say that Pitchfork missed something important, that some undiscovered radical alternative was out there waiting to be found. But Pitchfork’s writers are nothing if not diligent. They had it pretty much covered…
Pitchfork has become the only music publication to attempt an account of what it felt like to be a music fan in the last fifteen years. You cannot write the history of contemporary rock without acknowledging Pitchfork’s contribution.”
via n 1: 5.4: Pitchfork 1995-Present
A fascinating look at Pitchfork’s history and influence over the past 17 years.